To be filed in the normal-people-are-more-like-sociopaths-than-they-would-like-to-think folder (but sociopaths are evil because they lie and cheat!), the NY Times reports recent research suggesting that despite popular wisdom that people feel guilty for doing bad things like cheating, people feel pretty good after they cheat. "Cheating's Surprising Thrill"
In the study’s initial experiments, participants were asked to predict how they would feel if they cheated. Badly, they generally reported.
Another set of participants was given a baseline assessment of their moods. Then they took a word-unscrambling test. After finishing, they were handed an answer key, told to check their answers and asked to report the number of correct ones. For every right answer, they would earn $1.
Participants did not know that researchers could tell if they corrected wrong answers; 41 percent did so.
The follow-up assessment of their moods indeed showed that the cheaters, on average, felt an emotional boost that the honest participants didn’t.
“The fact that people feel happier after cheating is disturbing, because there is emotional reinforcement of the behavior, meaning they could be more likely to do it again,” said Nicole E. Ruedy, the study’s lead author and a postdoctoral research associate at the University of Washington’s Center for Leadership and Strategic Thinking.
Then she and her colleagues removed the financial incentive. A new group would take a test on a computer. The results, they were told, would correlate with intelligence and a likelihood of future success.
But 77 participants were told that if they saw a pop-up message offering them the correct answer, they should ignore it and continue working.
About 68 percent of this group cheated at least once, clicking the button for the correct answer. In the follow-up assessment, this group also reported a rise in upbeat feelings.
Why did people feel so good about cheating? Was it relief at not being caught? That would imply that while cheating, they felt stress or distress. Or had they deceived themselves, rationalizing or minimizing the cheating to feel better?
Stripping away these possibilities, the researchers found that those who cheated experienced thrill, self-satisfaction, a sense of superiority.
The effect persisted even when subjects cheated indirectly. Next, they would solve math problems with someone who was just pretending to be a participant. The fake participant reported the results, elevating the scores, thus cheating for both. But no actual participant objected. And again, they felt just fine about it.
“We were a little appalled,” Dr. Ruedy said.
I thought these reactions were funny. "We were a little appalled"? "The fact that people feel happier after cheating is disturbing"? Because this study is just a snapshot of reality. This is what people do everyday. If most people will cheat in situations like this, it just means that most people will cheat in situations like this. And that's a problem for governments seeking to maximize their tax revenue and insurance companies who do not get 100% accurate reports from their customers, but why do other people care? This is apparently just how people are. This experiment was not like the Milgram and Stanford Prison experiments, which put people in unusual circumstances to provoke unusual behavior. These were everyday people doing everyday things, and it turns out that people cheat about as often as they jaywalk or commit traffic violations. Where's the story?
The shock for me is not that the behavior is so common or that the participants were not wracked with guilt after committing such petty infractions, it's that anybody was "appalled" or found it "disturbing". Of course people are going to be happy about cheating because they are happy when they're winning. Our brain wants us to get ahead, our culture encourages us to get ahead. We are naturally competitive. You don't need to be an interspecies predator to get a rush from getting one up on someone, whether it is called "honestly earned" like a cunning stock trade based on another's ignorance or poor judgment, or is called "cheating" because it happens to exploit obvious loopholes in the system. It reminds me of the time my Swedish friend came to visit and I said the pleasure of capitalism over socialism is not that you get a particular thing, but that you get more than someone else. She didn't agree at all until we went to a theme park where we bought VIP passes that allowed us to go to the front of the line and she realized that a big part of her pleasure was not in going on more attractions, but in saving time as compared to other people.
Here's what I want in the follow-up study. Do the participants lie to themselves about the cheating? If they're not lying to themselves about the cheating, are we lying to ourselves about how frequently and guiltlessly people lie, cheat, despite having empathy, despite having consciences and the ability to feel guilt? Here's a crazy thought -- maybe we shouldn't want to discourage people from cheating more than we already do. Maybe there are upsides to "cheating" or the willingness to cheat. That would certainly explain why it is so prevalent.
In the study’s initial experiments, participants were asked to predict how they would feel if they cheated. Badly, they generally reported.
Another set of participants was given a baseline assessment of their moods. Then they took a word-unscrambling test. After finishing, they were handed an answer key, told to check their answers and asked to report the number of correct ones. For every right answer, they would earn $1.
Participants did not know that researchers could tell if they corrected wrong answers; 41 percent did so.
The follow-up assessment of their moods indeed showed that the cheaters, on average, felt an emotional boost that the honest participants didn’t.
“The fact that people feel happier after cheating is disturbing, because there is emotional reinforcement of the behavior, meaning they could be more likely to do it again,” said Nicole E. Ruedy, the study’s lead author and a postdoctoral research associate at the University of Washington’s Center for Leadership and Strategic Thinking.
Then she and her colleagues removed the financial incentive. A new group would take a test on a computer. The results, they were told, would correlate with intelligence and a likelihood of future success.
But 77 participants were told that if they saw a pop-up message offering them the correct answer, they should ignore it and continue working.
About 68 percent of this group cheated at least once, clicking the button for the correct answer. In the follow-up assessment, this group also reported a rise in upbeat feelings.
Why did people feel so good about cheating? Was it relief at not being caught? That would imply that while cheating, they felt stress or distress. Or had they deceived themselves, rationalizing or minimizing the cheating to feel better?
Stripping away these possibilities, the researchers found that those who cheated experienced thrill, self-satisfaction, a sense of superiority.
The effect persisted even when subjects cheated indirectly. Next, they would solve math problems with someone who was just pretending to be a participant. The fake participant reported the results, elevating the scores, thus cheating for both. But no actual participant objected. And again, they felt just fine about it.
“We were a little appalled,” Dr. Ruedy said.
I thought these reactions were funny. "We were a little appalled"? "The fact that people feel happier after cheating is disturbing"? Because this study is just a snapshot of reality. This is what people do everyday. If most people will cheat in situations like this, it just means that most people will cheat in situations like this. And that's a problem for governments seeking to maximize their tax revenue and insurance companies who do not get 100% accurate reports from their customers, but why do other people care? This is apparently just how people are. This experiment was not like the Milgram and Stanford Prison experiments, which put people in unusual circumstances to provoke unusual behavior. These were everyday people doing everyday things, and it turns out that people cheat about as often as they jaywalk or commit traffic violations. Where's the story?
The shock for me is not that the behavior is so common or that the participants were not wracked with guilt after committing such petty infractions, it's that anybody was "appalled" or found it "disturbing". Of course people are going to be happy about cheating because they are happy when they're winning. Our brain wants us to get ahead, our culture encourages us to get ahead. We are naturally competitive. You don't need to be an interspecies predator to get a rush from getting one up on someone, whether it is called "honestly earned" like a cunning stock trade based on another's ignorance or poor judgment, or is called "cheating" because it happens to exploit obvious loopholes in the system. It reminds me of the time my Swedish friend came to visit and I said the pleasure of capitalism over socialism is not that you get a particular thing, but that you get more than someone else. She didn't agree at all until we went to a theme park where we bought VIP passes that allowed us to go to the front of the line and she realized that a big part of her pleasure was not in going on more attractions, but in saving time as compared to other people.
Here's what I want in the follow-up study. Do the participants lie to themselves about the cheating? If they're not lying to themselves about the cheating, are we lying to ourselves about how frequently and guiltlessly people lie, cheat, despite having empathy, despite having consciences and the ability to feel guilt? Here's a crazy thought -- maybe we shouldn't want to discourage people from cheating more than we already do. Maybe there are upsides to "cheating" or the willingness to cheat. That would certainly explain why it is so prevalent.
